Verbbo Hospitality

Digitalization and Revenue Management in a Hotel in Bogotá, Colombia

A new project that started just before the pandemic, which made its beginnings somewhat complex, going through different administrations that did not know how to transfer the marketing actions in digital coherence, thus creating an internal technological gap that was reflected in the sale and public image of the hotel.
Hotel San Moritz en Bogotá, Colombia
Hotel San Moritz en Bogotá, Colombia
01

Reorganize the hotel's commercial area with a pricing, channel, and technology strategy to optimize sales efforts and improve revenue.

Hotel San Moritz en Bogotá, Colombia
02

A coherent tariff structure was designed that respects both digital and offline channels, so that in addition to achieving parity, it is possible to compete in the different digital channels.

03

A change of PMS, channel manager and booking engine was proposed, which increased direct sales revenue.

Having digital control of the OTAs gave us peace of mind; now we can focus on optimizing direct sales.
José Chafic

Hotel Manager

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